Effective Date: January 11, 2016
myFave Media Inc. and its affiliates (“myFave“) are committed to protecting the privacy of all individuals who:
To make this policy easier to read, we call the Website, the Applications, and the Platforms together the “Services“.
i) Registration and Logged-in Users
When you first register for a myFave account we collect some personal information about you such as:
Alternatively, you may register for a myFave account using Supported Platforms such as Facebook, or Google and other third-party services such as OpenID. When you register with a Supported Platform or when you link a Supported Platform to your myFave account, we may access other information related to your social profiles. When that occurs, a prompt will inform you of the details that will be accessible by myFave.
When creating a myFave Premium account, we collect your credit card or PayPal information, billing address, and such other information as is required to complete a commercial transaction on our site.
As a registered user of myFave, we may also collect the following:
myFave uses the collected information for the following general purposes:
By submitting information to myFave when registering, you consent to the use of your information for these purposes.
ii) Collection of Personal Information Submitted Voluntarily (Merchant Partners and Members)
For myFave Merchant Partners and Members, myFave may gather Personal Information about organizational representatives via various methods (phone, email, online forms, in-person meetings) but only if such Personal Information is submitted voluntarily. myFave may use such Personal Information for sales, marketing, and support of the Services. This Personal Information is never shared with third parties.
myFave automatically collects and receives certain information from your computer or mobile device, including the activities you perform on our Website, the Platforms, and the Applications, the type of hardware and software you are using (for example, your operating system or browser), and information obtained from cookies (see “Cookies and Related Technologies” below). For example, each time you visit the Website or otherwise use the Services, we automatically collect your IP address, browser and device type, access times, the web page from which you came, the regions from which you navigate the web page, and the web page(s) you access (as applicable) (collectively referred to as “Traffic Data“). We may link this Traffic Data to your unique myFave user ID to better understand your needs and the needs of users in the aggregate, diagnose problems, analyze trends, provide services, improve the features and usability of our Services, and better understand and market to our customers and website users.
myFave also makes use of non-identifiable information gathered for statistical purposes to keep track of the number of visits to the Services and Website pages with a view to introducing improvements and improve usability of our Services. This also includes where myFave tracks certain metrics such as clicks on URLs that have been shortened. We may share this type of statistical data so that our partners also understand how often people use our Services, so that they, too, may provide you with an optimal experience. Your IP address and other relevant non-identifiable information may be used in order to trace any fraudulent or criminal activity or any activity in violation of the Terms.
The Services use “session cookies”, which improve your user experience by storing certain information from your current visit on your device, such as log-in information. These enable us to remember your log-in session so you can move easily within the Website or the other Services. Without these session cookies, we would not be able to provide the Services to you. These session cookies have limited functionalities and expirations, and you will be required to re-enter your myFave log-in information after a certain period of time has elapsed to protect you against others accidentally accessing your account contents and related Personal Information. Other examples of our use of session cookies include to track the number of visits by a particular visitor to a page.
i) Google Analytics
myFave uses a specific cookie in order to facilitate the use of Google Universal Analytics for users logged-in to the Applications or the Platforms (“Logged-In User”). If you are a Logged-In User, myFave may use your myFave user ID in combination with Google Universal Analytics and Google Analytics to track and analyze the pages of the Services you visit. We do this only to better understand how you use the Website and the other Services, with a view to offering improvements for all myFave users; and to tailor our business and marketing activities accordingly, both generally and specifically to you. Google Analytics cookies do not provide myFave with any Personal Information.
myFave uses other third-party performance and remarketing cookies, and further information on those third-party cookies can be obtained by contacting us.
myFave may also use related technologies including web beacons, bugs, pixels, and software tokens in order to facilitate your use of the Services. Most notably, the Services use software tokens (stored securely on myFave-controlled servers) in order to facilitate the logging in to and the functioning of both the Supported Platforms and Third-Party Apps.
Most computer and some mobile web browsers automatically accept cookies but, if you prefer, you can change your browser to prevent that or to notify you each time a cookie is set. The Network Advertising Initiative has also developed a tool that may help you understand which third parties have currently enabled cookies for your browser and opt-out of those cookies. Further information can be found at networkadvertising.org/managing/opt_out.asp. Please note however that, by blocking or deleting cookies, you may not be able to take full advantage of the Website, Applications, and/or Platforms. If you do not want to receive tracking pixels, you will need to disable HTML images in your email client, and that may affect your ability to view images in other emails that you receive.
We use industry best practices to keep any information collected and/or transmitted to the Supported Platforms or Third-Party Apps secure. This includes the use of HTTPS with TLS (Transport Layer Security), which encrypts all transmitted data, and OAuth 2.0 protocols for authentication and data transfer to Supported Platforms and Third-Party Apps.
Certain Personal Information, most notably myFave log-in details, is encrypted during transmission using TLS. Once validated within our system, passwords are deleted from our system. In addition, myFave uses third-party vendors and hosting partners such as Amazon to provide the necessary hardware, software, networking, storage, and related technology required to run the Services. These vendors have been selected for their high standards of both physical and technological security, including ISO and SSAE16 certifications.
When payments are processed via credit card, myFave uses third-party vendors that are PCI-DSS Compliant. At no point does myFave have access to your credit card information.
You should bear in mind that submission of information over the Internet is never entirely secure. We cannot guarantee the security of information you submit via the Services whilst it is in transit over the Internet and any such submission is at your own risk, and this risk is specifically disclaimed in our Terms.
If you are a Logged-in User, it is advisable that you log out of your account at the end of every session and not leave a logged-in account unattended for any period of time, particularly if you use a shared computer or device.
myFave aligns itself with the Safe Harbor privacy principles as set forth by the U.S. Department of Commerce regarding the collection, storage, use, transfer and other processing of Personal Data transferred from the European Economic Area (“EEA”) or Switzerland to the United States. While myFave itself is not certified by the US Department of Commerce, the information that you submit via the Services is hosted on secure servers by Amazon Web Services located in the United States that are certified under the Safe Harbor Scheme for transfers of Personal Information outside the European Economic Area. Safe Harbor is an EU-recognized program that provides a way for US businesses to demonstrate that they provide adequate protection for personal information transferred to it according to EU data protection standards. Further information on Safe Harbor is available from the US Department of Commerce’s website.
myFave uses email as the primary mode of communications with our users. We want to respect your privacy by only sending emails of interest to you. You can manage your email preferences, such as opting-out or unsubscribing from emails sent by myFave, by adjusting your preferences in your account settings. You may also opt out or unsubscribe from any future email communications from within a link provided in each email correspondence that we send you.
You can contact us to obtain a copy of the Personal Information held about you by us. This may be subject to a fee not exceeding any prescribed fee permitted by applicable law. You can also ask us to correct and, where relevant, erase that information. Please note that certain Personal Information may need to be retained by myFave for a period of time following cancellation of your account where this is necessary for our legitimate business purposes or required or authorized by applicable law. As mentioned above you have a right to change your email preferences at any time.
You should be aware that myFave acts as a conduit between our users and the various Supported Platforms and Third-Party Apps. In several instances, the content published via myFave will not be in myFave’s custody or control, and any content that has been shared by you through any Supported Platform or Third-Party Apps via the Services may continue to be available to third parties and the public at large, as this content is now under the control of the operators of the Supported Platforms and/or the Third-Party Apps.
General Counsel, myFave Legal Services
c/o myFave (a 2Simple project)
527 15 Ave S.W.
Calgary, AB T2R 1R5
© myFave (a 2Simple project) 2016 - 2017